'Homesick' Fall 2019 Collection and 5 Year Anniversary Pop Up
Hartford, CT - This Saturday there will be brand new retail store on Pratt Street but it will close up for good by 6 PM the next day. The special pop up retail store is being put on by a local brand, Demuerte. Demuerte will present its latest collection entitled ‘homesick.’ The brand, headed up by Joshua Jenkins, is made in Hartford, and tries to do its part in supporting the local fashion industry by working with Hartford based seamstresses, tailors, designers, models, photographers and more.
The collection also marks the brand’s 5 year anniversary, having shown its original collection at the old EBK Gallery space on Pearl St in downtown Hartford. In the fives year’s the brand’s and its team’s capabilities have grown from a couple basic pieces to this collection, which will feature its widest range of pieces to date. The Homesick collection includes canvas work jackets and pants, trousers from wool, fleece sweatshirts, corduroy shirts, woven sweaters, hand bags and other light accessories.
“It wasn’t all that long ago that me and my friends were in my grandfather’s basement just excited about the world of clothing and fashion and took to learning how to sew. That basement is where the brand first started. I didn't exactly plan this but as the development of the newest collection came along, it started to feel like a love letter to Hartford. With recent opportunities that force me to travel, the brand identity still feel very rooted here, even if I can only be here physically a few times each month,” says Jenkins.
The pop up will take place this Saturday the 28th from 2-8 PM and Sunday the 29th from Noon-6 PM at 50 Pratt St in downtown Hartford in a storefront most recently occupied by Fusco Shoe Repair.
“This collection I am really proud of and, thinking back on when we started, I think it really shows off how far we have come. As we enter our 5 year anniversary as a small business, we feel blessed that we’ve been able to find people all over the world excited about what we do but also people locally who can help bring our ideas to life.” The brand will look to continue to explore opportunities within Hartford to grow. Jenkins hope the brand can set an example of how a grass-roots creative community can find its place in the state's capitol.
Demuerte is a clothing brand that produces high level cut and sewn garments for men and women based in Hartford, Connecticut. Garments are primarily made in-house with a small team of designers, seamstresses and tailors located in the Greater Hartford area. Demuerte seeks to support Connecticut business by working with suppliers such as American Woolen Company and HARDENCO to source it's fabrics, materials, and labor. Demuerte always seeks to improve its sustainability practices within its production process and continues to think of ways to eliminate waste through design and creative production techniques.
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