TheaterWorks
TheaterWorks is a key player in downtown Hartford’s contemporary theater scene. For the theater’s 30th anniversary, they were looking to engage a younger audience. So we crafted a promotional event series called Dirty30.
It was an immersive nightlife experience spread across three dates, with elements ranging from theater to art installation to dance party. We brought together artists Hong Hong, Sarah Rolfing, Trevor Lawrence, and Sandbox Arts. And we had performances by The Dance Cartel and TNMOT AZTRO.
To get the word out, we created a website for the series and put together the promotional content.
